WHO ARE WE?
As Root&Steel, we are a family business with strong family ties at our core, and we approach our work with passion. We started out purely as a hobby, blending natural materials inspired by nature with the finer points of traditional Turkish handicrafts to create products that we love.
We use sustainable materials such as natural wood and ram's horn in each of our products, processing them with the craftsmanship, labour and patience that has been passed down through generations. By combining the elegance of traditional Turkish craftsmanship with modern design, we create products that are both aesthetic and meaningful.
Join us on this journey, where you will experience our family warmth, sincerity, and commitment to quality at every step.
Welcome to our unique world where nature and culture meet!
OUR MISSION
At Root&Steel, we combine traditional Turkish craftsmanship with modern aesthetics to create designs inspired by nature. Through the skilled processing of natural materials, such as wood and ram's horn, we create eyewear that tells its own unique story.
With a commitment to sustainability and craftsmanship, we create long-lasting, timeless pieces that transcend mass production. Our goal is to provide a unique experience that connects with the user, not just a product.
OUR VISION
At Root&Steel, our vision is to be a brand that makes a worldwide difference with handcrafted eyewear made from natural materials. Our goal is to create a sustainable future for future generations by focusing on eco-friendly eyewear design using wood, ram's horn, and other natural materials. We aspire to be pioneers in the industry with our approach to aesthetics, quality, and environmentally friendly production.
OUR VALUES
At Root&Steel, our core values define our design approach, and we reflect these values in every detail.
We are defined not only by what we produce, but also by the principles according to which we produce it.
NATURALNESS
We are inspired by nature and reflect the unique patterns and textures offered by nature to our products without distorting them.
TIMELESS DESIGN
We offer timeless designs with original lines that reflect the unique texture of nature.
HANDMADE
It's more than just a frame. Each frame tells a unique story where craftsmanship and naturalness converge.
PROUDLY MADE IN TURKIYE
The entire production process takes place in Turkiye, in our own atelier. We combine Anatolian craft tradition with modern design.
SUSTAINABILITY
We see sustainability as a responsibility, not an option, and we support it with environmentally friendly production.
CONFIDENCE
We are committed to providing you with the right information and quality.
